Zhiying's avatar

Zhiying Li

Linkedin

About Me

International
Empathy
Curiosity

I am a culture observer who had experienced life in different cities. Living in several places have make me a person who is always curious, inclusive, empathy.

About Design

Interdisciplinary
Design & Product

When I arrived in a new city, I like to observe local life and think about the possible reasons behind it. It can be history, culture, globalisation, etc. As a designer, I wish design can make the world better with less discrimination.

During goldsmiths,

I explored theories about design, sociology, anthropology, etc. Through these knowledge and case studies, I learnt a lot about "why" and "how" the society works.

At this stage, I was fully focused the design perspective. And I worked with different kinds of designer. All these experience about design help me know more about my identity as a designer.

After aapd,

I do not see things only in designer's perspective anymore. I realised the importance of considering the business value when creating a product. And I have been learning to communicate with other roles like PM and engineer.

About Web Development

Webflow
HTML/CSS

I mainly build responsive website in Webflow. And I learn quite a bit about HTML & CSS which help me to know more about the concept of building website, the possibility/ creativity I can experiment with in new projects.

Learning more about development not only helps me to keep balance between reality and creativity, it also helps a lot when communicating with front-end engineer or other roles in the team.

Brand - at the moment

Founder
Product designer

# design & marketing
# stationery for different TA
# 2000 followers in 1 month

Communication

Chinese
English
Japanese

# Native Chinese speaker
# IELTS overall band 7.5
# Aiming to improve Japanese

Skills

Figma
Webflow
Photoshop
Illustrator
HTML/CSS
Javascript
P5.js
Wordpress

Interests

Interactive exhibition
Generative art
AI
Cultural issue
Mental issue
Fandom culture
Education system

Education

Goldsmiths, University of London
MA Design: Expanded Practice
# experience, interaction, embodiment
# expand from visual to other senses
# output formats developed from design process
# improve my communication skill
# explore/experiment design thinking, research approach

UXUI Experience

AAPD 2023 UI Summer Bootcamp
# realistic workflow in the industry
# Figma 2023: design token, variable, etc
# Work with engineer: handoff doc.
# Balance between design & business value
# MVP concept, storytelling skill
Product Design Online Course
# Design system
# Atomic design
# Figma basics: auto layout, components, variants, prototype, etc
UX Design: User, Business, Data Online Course
# User experience design
# Business perspective

Work Experience

Wagor International School of Excellence
Activity Coordinator & Assistant of Student Support Team
Balance between limited money & expectation from different roles
Student clubs, school teams, festival activities, sports day, field trip